Following the success of the recent spring launch of the Absolut London Ice Bar - London based PR agency Paget Baker chose freestone creative to help it launch the new limited edition Absolut ‘Rock Edition’ Vodka to the music press. The concept included protective display packaging in the style of a guitar amp that encased the limited edition bottle of vodka, along with a CD press pack and small book. freestone pulled out all the stops and the whole project was designed and delivered within a few days. The result has gone down a storm in the music world.

Check out some more images of the project in our portfolio